Forest City Enterprises (NYSE: FCEA)

Project: BASE-10 Content Management Software
Industry: Real Estate
Forest City EnterprisesWebsite: www.fceinc.com

Challenge:
Forest City Enterprises was looking for a way to manage their thousands of properties across the country on their newly designed website. The challenge was to implement a content management platform that was robust enough to handle their many websites while keeping it easy to use so non-technical staff could manage the site.

Solutions:

  • Implemented the BASE-10 content management solution that allows for property entry by non-technical Forest City staff
  • All properties are searchable through a robust set of search pages on the public side of the website
  • Multiple property templates are available, allowing various display options on the website
  • Created a complex workflow system to allow for control and accountability for any new or updated property that is added to the system

Results:
The BASE-10 content management solution allows Forest City to have complete control over their online property pages without the expense or bottleneck of working with an outsourced provider.

 

FCE Main FCE Page
The main properties page
on the Forest City website		 A property detail page