Bacon's Media Services
Project: BASE-10 Content Management and Email Marketing Software
Industry: Publishing
Website: www.Bacons.com
Challenge:
Bacon's Media Services was looking for a way to manage their primary Web Presence and consolidate into one email marketing platform. The challenge was to implement a content management system that was robust enough to effectively handle their volumes of content yet user-friendly enough to allow non-technical marketing staff to efficiently manage content.
The Process:
After reviewing several solutions they decided to implement BASE-10. BASE-10 addressed all the requirements for security, scalability, ease of use and workflow processes, while being reasonably priced. BASE-10 is developed in the Microsoft .Net framework and is fully supported by a team of seasoned developers.
Other aspects of the system, include document and asset management were utilized to accomplish the daunting task of providing vast amounts of PDF content to prospective customers.
Solutions:
- Implemented Bacon's main website into the BASE-10 content management solution within a 90 day period. The system was in place, on time and within budget.
- All content is searchable through a robust search on the public side of the website.
- Multiple templates can be developed and implemented into BASE-10, allowing various business units to implement their respective design specifications.
- Created a workflow system that supports Bacon's internal processes, policies and procedures.
- Implemented the Email Marketing module allowing Bacon's to proactively keep current and prospective customers interested in Bacon's vast array of products and services.
Results:
The BASE-10 content management solution allows Bacon's to cost-effectively control their website without the expense, bottleneck, or dependency of working with an outsourced provider, or small internal IT web development team.
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