BASE-10 E-mail Marketing
Activate your e-communications
BASE-10 enables companies to easily create, deliver, and track e-mail marketing campaigns. BASE-10’s integrated solutions offer an easy-to-use, powerful and cost effective e-mail marketing platform that helps companies improve customer communications, generate revenue and lower direct marketing expenses.
Benefits:
- Non-technical marketing staff can easily create sophisticated HTML e-mail marketing campaigns
- Proactively distribute critical sales and marketing content to potential customers
- Increase online awareness and transactions with potential customers
- Drive qualified traffic to your website
- Integrate with internal CRM software
Product features:
Wizard Process:
Intuitive step-by-step wizards help you create and send sophisticated e-mail campaigns.
Template Creation:
Users with any skill level can create identity branded HTML e-mail templates using our WYSIWYG editor. Existing templates developed by you or your ad agency can easily be imported into the system.
Manage Distribution Lists:
Send campaigns to unlimited distribution lists or individuals. Enter customer lists directly into our secure system or import existing lists directly from your e-mail, database or CRM software. A complete profile and contact information is retained for every customer.
Digital Asset Library:
Create great looking e-mails that include graphics, images and links. Attach documents to share with recipients.
Online Tracking and Reporting:
Track how many recipients read, open, click, unsubscribe, or have undeliverable e-mail addresses for each campaign. Reports can be viewed online, printed or e-mailed to other team members.
Personalization:
For more effective online communications personalize the subject and salutation (first, last name, etc) of each e-mail. Any field in your contact database can be incorporated into your e-mail.
Subscriber Profiling / Dynamic List Generation:
Enables you to add additional demographic or interest data for each subscriber for increased personalization and dynamic distribution list capabilities.
Splash Pages:
Create splash pages that publish to your website with hidden or public URL’s.
Integrated Workflow:
E-mail campaigns can be reviewed and approved before final e-mail distribution.
Distribution Advanced Scheduling:
Campaigns can be scheduled to launch on pre-selected date and time.
Document Library:
The online Document Library gives your customers access to your document library including MS Word, MS Excel, and Adobe Acrobat etc. The library makes it easy to share your vital business documents.
Website E-mail Collection:
Capture prospect e-mail addresses and opt-ins directly from your website signup form.
Character Set Support:
- Latin 1 – 5 (includes Latin 1 update)
- Cyrillic
- Arabic
- Greek
- Hebrew
Other functionality includes:
Base-10 incorporates multipart technology to detect if a recipients e-mail application can receive HTML e-mails. If not, the system will send a properly formatted text version.
- Archive campaigns for future retrieval, duplication and reuse
- Schedule campaigns to launch automaticallyOpt in / Opt out functionality
- Unlimited system users
- IP-address specific security ensuring no one sends spam from your domain
- Role-based security integrated with object-level permissions provides for maximum security
- Forward to a friend
Training and Documentation:
We provide the following knowledge transfer:
- Base-10 system training
- Hard copy and online documentation
- Spam law training and best practices
To set up a product demo or learn more about BASE-10's solutions, please call (877) 214-1010
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