Tenth Floor company likes second-floor spot
3/6/2006 Douglas Trattner - Plain Dealer section of Cleveland.com

It would be only natural to assume that a company called Tenth Floor would be on a 10th floor. But that assumption would be wrong.

"We have never been located on the 10th floor of any building," admits Tony Pietrocola, Tenth Floor's president. "We're a technology company, and the 10' represents the ones and zeroes of the binary system. We also strive to be a top 10' company."

Tenth Floor, a company involved in Web site design and online branding, occupies a second-floor loft at East Fourth Street and Prospect Avenue in Cleveland. The 4,200-square-foot space was selected for its wide-open floor plan, enormous windows and room for expansion. But it was the location that clinched the deal.

"We wanted to be a part of the burgeoning tech scene taking place around East Fourth Street," Pietrocola explains. "This block has so much energy."

Seated at Herman Miller workstations, Tenth Floor employees have clear views of The Q, Jacobs Field and the never-ending parade of pedestrians along East Fourth Street.

"It's so nice to be able to meet clients for a drink and then shoot over to a Cavs or Indians game," adds Pietrocola. "Our clients love coming down here."

Trattner is a free-lance writer in Cleveland Heights.

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